Category Archives: Marketing

Five common mistakes startups make when doing their own PR

There’s a formula to getting media coverage. First you need a good product; second you need to work out a good story (a profile on your business is not necessarily a story) and thirdly you need to approach media in the right way.

Yes journalists are human and they love to hear from business owners, but there are a few key things that startups often get wrong when approaching media for the first time. Here’s Jocelyne Simpson, co-founder of I Do My Own PR’s top five mistakes to avoid.

  1. Not doing your research – Not knowing the title you’re approaching and pitching a totally inappropriate story is obviously a bad move. Think; an organic makeup brand approaching a car publication, or a wine brand (with no news story) getting in touch with a news website. Nothing irritates a journalist more than receiving a story idea that is completely unrelated to what they write about. Not only is it a total waste of their time, it shows that you haven’t taken the time to check out their work, which reflects poorly on your brand.
  1. Mass emailing – Not personalising your pitch and sending mass emails to journalists all at once is another common mistake. Again, journalists will know this is what you’ve done and it doesn’t look good. Take the extra time to address each email to the correct journalist, as well as tailoring the email body to ensure your pitch is relevant to the publication you’re approaching.

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How To Optimize Your Website For The Search Engines

Search engine optimizationSearch engine optimization is a little tricky to understand. There’s a ton of things that can affect SEO, and there are lots of people who say they can help. This article illustrates a number of the critical things you need to know for great SEO.

When it comes to linking your keywords, whether on your own site or on someone else’s, quality beats quantity any day of the week. Make sure that your keywords are linked naturally in quality content. One proper, quality link will earn you much higher placement than 10 garbage links. Since web business is a marathon, it is good to plan around quality so that you last the long haul.

Tracking well your site will help to analyze information and give you ideas how you can increase traffic. Find out which pages on your site are getting the most visitors and which have no traffic at all. Find out what brings them to your site. By studying analytics, you are able to adjust your site to one that visitors come to see. You can also use SEO Service to help you analyze your site. (more…)

Advice For A Smashing Internet Marketing Strategy

Internet MarketingThere is good money in Internet marketing. There are many different options for starting an online business, they all take time to do. Using time wisely is incredibly important.Read this article for tips on how you can do to direct your time while marketing your livelihood.

Your website tags should very clearly define your site.

Create a list of FAQs about your site. For each issue or question, provide thoughtful answers, and mention products that you sell as a solution when appropriate.

This measure will help them to feel more informed about the purchase they are thinking about. This educates them that you are just supplying information; the choice of whether to buy or pass.

Email is a good marketing tool. You want your emails to be welcomed by recipients by offering them something they want, and not spam. With an email newsletter, you can remain in touch with a customer for quite some time, encouraging them to return to your site.

Ensure that your website has relevant information your customers are going to need and want. Add interesting, articles and other content that will let prospective customers know that you are a business that knows your industry.

Don’t overlook direct marketing; it’s a strong tactic to run in tandem with your Internet marketing. You can impart information regarding promotions and services to your customers via phone, email or send a fax to your customers to advertise a special offer.

Make sure you use of emphasis coding on your website. You can enhance the visibility and importance of words and phrases by making them bold, underlining, or italicizing them. This can improve clarity and help show your customers what your company is about.

Do not spend a lot of money on advertising. You don’t want to pay more money on advertising that isn’t in your business. If you do have to spend a lot of money, it is important that it is worth your money to do so.

This will make your products and give them an additional reason to return to your site.

Encourage readers to imagine that their life can be made easier or better with your product. Your copy should allow your customer is already enjoying the benefits and features of your product at this moment in time.

A blog will attract more traffic to your site higher traffic. It will attract the most visitors if you post new content fresh by posting on a reliable schedule.

A 500 error page can be very helpful. This type of error page will be seen by customers if something goes wrong with your site doesn’t work. A boring page tells the viewer that connection has timed out.There are much better methods for making users that you know there is an issue and are working on the problem.

Good content is the backbone of a successful Internet marketing strategy.A fresh set of eyes makes a new perspective can be invaluable.

You do not have to take up all your time by Internet marketing. Approach it strategically, and soon you will be on your way to Internet marketing success!

Tricks On How To Make Money In Internet Marketing

Make Money In Internet MarketingPeople who have failed at Internet marketing are prone to believing that it can’t be done. Do not allow previous failures to prevent you from profiting in the future. If success has eluded you, then you probably haven’t been provided with useful information.

Your website’s tag provides a perfect opportunity to establish and shape your business.

Advertise your company with popular websites. This practice could lead to major exposure of your company exposed.

Be certain that your page contains information that visitors need. Add interesting, articles and other content that will let prospective customers know that you are a business that knows your industry.

A really good Internet marketing tip is to ensure your web page stands out. There are endless sites that are in direct competition with yours, so if you want to attract your share of visitors, you won’t make many sales. One way to achieve this is to focus on your site that is unique to your brand.


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